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WebsitePublisher.net: White, Gray, Black: The Hats of Search Engine Optimization
There is often much talk about different types of search engine optimization referred to by a hat color. For those out of the loop, white is good, and black is bad. Or to put it a better way, white is rule abiding, and black is anything goes. In this article I will more fully define what it means to be wearing one of these hats, as well as discuss some of the pitfalls of one hat over another.