Internet Marketing
Internet Marketing Dos and Don'ts
WebSite Goodies: Link Building the Right Way
It began with Google. Larry Page and Sergey Brin, the company's founders, decided to build a search engine which didn't rank pages primarily by keyword density like their competition. Early search engines were easy to fool, fill your page with the same phrase over and over and you'd appear near the top of search results for that phrase. Google was different. It let the web itself tell their search engine what pages were about and which were most important. This process is what they called PageRank, and works by analyzing the incoming links to each page.